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Reaching out-of-home audiences through programmatic buying

The Christmas season is an important time for Coca-Cola: there is no better time to spread its message of ‘Happiness,’ sharing good times with friends and family, and sharing a coke. In the Netherlands, Coca-Cola wanted to leverage its ‘Give a Little happiness’ Christmas ad to the maximum audience as efficiently as possible. Watch the video below to learn about the campaign strategy and results.