Magna Global Programmatic 2015 Roadmap for Growth
The programmatic ecosystem has evolved significantly over the past five years of global programmatic development. Drivers have advanced from brands becoming educated about programmatic possibilities, to streamlining their programmatic processes and negotiating private exchange access terms. Inhibitors have moved from misperceptions about programmatic equating to remnant, to cross platform targeting struggles and concerns about low viewability.
Click here to read the Magna Global Programmatic 2015 Roadmap for Growth report.